Your Business Needs a URL Shortener

You might be wondering what all of this link shortener stuff is about. We’re here to help! In this article we’ll look what you can do with shortened links, and why you need to use them for your businesses and marketing campaings.

The YouLinkTo URL shorteners service spit out links that are easier to share. More importantly, they let small businesses track marketing campaigns and other incoming traffic.

How many people visited your website last month? How many of them came from a link in your latest newsletter? How many clicked a link you placed on social media? If you run a small business website, it's in your interest to track the sources of your web traffic to measure the effectiveness of your marketing efforts. It can also give you insight about your potential customers or clients. Small businesses don't always have a marketing expert on staff who knows how to track traffic in this way. You can do it yourself, no matter your technical skill level, and one of the easiest ways is by using the YouLinkTo URL shortener service with great analytics.

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What Are URL Shorteners?

URL shorteners are apps, typically web apps, that take a long URL and shrink it down to fewer characters. Copy and paste a long link and YouLinkTo spits out a much shorter link that goes to the same page. Shortened links display better in emails, print material, and other places. In your dashboard you can check all the traffic coming from each link.

This capability is useful because you can then make specific links for specific purposes. Let's say you want people to go to the page YourCompany.com/business-partnerships/new-opportunities. That's a long URL, so you generate two short versions, A and B. You use link A exclusively in cold emails reaching out to new potential partners. Link B goes exclusively into emails with existing partners. That way, you can differentiate the email link traffic coming from new versus existing partners.

 

YouLinkTo URl Shortener provide even more value, however, by letting you setup a custom domain that you can use to brand the link to add more brand awareness. For example, when The New York Times makes a short link, it starts with nyti.ms/. Nike, whose logo is a swoosh, starts many of its short links with swoo.sh/.

You have to buy the custom domain and follow the set-up instructions to get that level of customization.

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We hope that makes things a little clearer! We’re always building new features for YouLinkTo to help with sharing what’s important to you.

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