How YouLinkTo Solves the Influencer Industry's Biggest Problem
Influencers and their followers can avoid getting lost in the algorithm by using YouLinkTo as their primary platform.
To be a successful influencer in 2021, online creators need to do more than post photos on Instagram. Brands are often looking for partners who can create content across multiple social media platforms like Instagram, YouTube, and TikTok. Plus, if a creator wants to be paid directly by their followers, that means setting up a Patreon or OnlyFans as well.
But what works for one social media audience does not necessarily translate across platforms. Suddenly, an influencer can find themselves struggling to get more content in front of more audiences who each want different things.
This is arguably the influencer industry’s biggest problem in 2021: It’s frustrating for creators to work double, triple, sometimes quadruply as hard in order to come up with new content for every social media platform they are on, and it’s just as frustrating for their follower who wants to stay up to date on what their favorite creator is doing. This is exactly why utilizing link in bio tools like YouLinkTo is so important for influencers. With a creator’s internet footprint scattered far and wide, it’s necessary that they, and their audiences, can view everything they are producing in one place. Here are a few more reasons why influencers and their followers should be treating YouLinkTo as their primary platform.
Promote content across platforms
Before YouLinkTo, websites were the only way to show everything you’ve created. Nowadays, social media moves too quickly. A creator who posts several times a day doesn’t have time to keep redesigning their website. Instead, YouLinkTo puts everything a creator’s audience is looking for right in front of them, including their website. Contrary to popular belief, YouLinkTo doesn’t compete with your website for SEO, clicks, your audience, for anything because it’s a third party tool that directs people to your website.
Protect your brand
When a potential TikTok ban loomed in America last summer, prominent TikTok creators were rushing to direct their followers to their Instagram and YouTube accounts. At risk of losing the audiences they spent the past year building.
Luckily, TikTok is here to stay, but the threat of a ban was a big wake-up call for online creators: without a central hub for all your content, you could lose a huge chunk of your audience at a moment’s notice. Instead, influencers should encourage their multiple audiences to stay informed primarily via their YouLinkTo bio page. That way, if creators were to lose one of their content arms, their audience would still know where to find them.
Build authentic content
Thanks to the mysterious algorithms behind Instagram, TikTok, and YouTube, the same piece of content is not guaranteed to be successful on every platform: A video that blows up on Reels may get lost in the TikTok void, a YouTube video of fashion recommendations looks totally different than an Instagram post.
In order to adapt to the different audiences, influencers may find themselves altering their content style to appease a fickle algorithm, rather than their biggest asset: their audience. By building a unified audience, the concept of “Instagram followers” versus “Twitter followers” versus “TikTok followers” no longer applies. Instead, a creator can use the platforms at their disposal to make authentic content for the one, singular audience that keeps up with all their varied content through YouLinkTo.
A creator is only as strong as their relationship with their followers. The rise in social media platforms has made it increasingly difficult to maintain that connection, not to mention increased creators’ workload and contributed to instability in the industry, but YouLinkTo can help. YouLinkTo alleviates these setbacks and allows creators to demystify their online presence, putting all their platforms in one, easy-to-access place — growing their audience into one, unified community. It’s roadmap for followers to access exactly what their favorite creators are offering.